European casino sued Facebook for $20 million
European casino sued Facebook for $20 million
According to the Czech News Agency, shareholders of the Czech land-based best online casinos King's Casino wants to collect about $ 20 million from Facebook. The well-known businessman and owner of the operator Leon Zukernik intends to appeal to the court to compensate for the costs that were caused by illegal Facebook advertising to his business.
In his appeal entrepreneur said: "Some unknown persons, who can not yet be identified, began to use the proven in this competitive industry name and our successful business in its advertising on Facebook".
It has been noted that since spring, Facebook has been running regular ads urging platform users to make deposits to King's Casino accounts. However, it is impossible to make deposits at this institution, as the operator operates only in the offline sector. At the same time, due to the tense situation with the all slots online casino in the Czech Republic, the operation of the facility was forced to be suspended.
According to Cukernik, he has repeatedly asked the Facebook administration to take action against the illegal advertising of his brand. However, none of the requests have been successful. In his opinion, such irresponsible operation of the social network has caused great reputational losses for the brand. Moreover, the functionary suspects that Facebook may have profited financially from these ads.
Leon Zuckernik decided to change his approach to fighting illegal advertising of his main asset in the gambling industry. He has applied to a court in the city of Pilsen. In his lawsuit, the businessman asks for monetary damages and restoration of the operator's reputation.
It is important to note that social network Facebook generates the lion's share of its income from advertising. In the last three months of last year, this line of business brought the company more than 11bn dollars.
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