Genius Sports Group Limited strengthens partnership with FanDuel Group
British digital sports content, technology and fair services provider Genius Sports Group Limited has announced that it has signed a significant expansion of its relationship with American online betting giant FanDuel Group.
The London-based company said in an official press release that as part of the expansion, it will begin supplying the sports betting giant with a range of content, data, trading services and media products from the National Football League (NFL). The agreement comes about seven months after FanDuel Group struck a deal to be the official sports betting partner of the major U.S. soccer league and was given the rights to use its proprietary trademarks and information.
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Genius Sports Group Limited, according to online slots, said it signed a similar agreement in the spring that gives it exclusive rights to digitally broadcast and distribute live NFL statistics. The British innovator said it will now begin sharing that data with FanDuel Group to further "create value" and assist its partner in its efforts to "long-term customer retention."
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Mark Lock serves as CEO of Genius Sports Group Limited, and he used a press release to describe FanDuel Group as the "number one sportsbook operator in America." He went on to say that the New York-based company will now be able to implement his own company's offering in the NFL "throughout the player lifecycle, from player acquisition to pre-match and in-game betting."
Read Locke's statement...
"We are excited to partner with FanDuel Group to help it create the most engaging and contextual sports betting experience possible. This partnership, which is based on official data, will allow FanDuel Group to better engage and monetize its customers every step of the way. We are proud to expand our relationship with the clear giant of American sports betting in a way that fully validates our long-standing strategic vision."
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For his part, FanDuel Group CEO Niall Connell said the expanded relationship with Genius Sports Group Limited will give his company access to gaming content and data, as well as trading solutions for thousands of events from a host of other sports. He said this would include events from NASCAR as well as the English Premier League soccer and "hundreds of other leagues and federations around the world."
Connell's statement read.
"We are always looking for ways to improve our product, and the data opportunities gained through this agreement will help FanDuel Group achieve that goal. The new set of offerings, including official NFL data, will allow us to better serve our customers and improve America's number one sportsbook."
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